Adventures In Digital Marketing

You have to love it when the spoof ad is better than the real thing. File under customer generated advertising:

Jonathan

There is an interesting trend to repeat the site map in the footer navigation as a form of supplemental navigation. I like this idea of turning the footer nav, where links go to die, into something useful.

See IBM:

Martha Stewart:

And BHG.com:

Jonathan

In an interesting CNNMoney.com report from the Brainstorm, entertainment in the digital age, conference:

"Michael Eisner, the former CEO and chairman of Walt Disney said that sites such as YouTube, which features thousands of videos created by consumers without media experience, are great, but that ultimately viewers still want to see content created by professionals.

"At some point in time, people have to say that of 100 million bad jokes out there, there are really only 18 good ones," he said, adding that the best thing about YouTube and other video sites is that it will offer the opportunity for more people with true creative talent to get noticed. "

Cruel or funny - you decide!

So YouTube is where the 18 talented amateurs out there will get discovered by Hollywood. I think it’s also where new formats will be picked up by the general audience leaving big studio heads chasing behind.

Jonathan

A new website, BoldMoves, has just been release by Ford. Through this website, they want you to participle and dialogue with their idea. Honesty, advertising or both? 

Ford is telling the story of its turnaround efforts with a weekly online-only series of fifty 3-5-minute short films.

The main target seems to be Ford’s dealers and employees but customers could be interested and appreciate that transparency.

The website allow some interactions such as blog the video, comments and articles rating.

The series is produced by WPP Group’s JWT, Detroit and New York, and directed by Radical Media, New York and according to Adage, The Future of Ford," will run weekly through year’s end — some 50 episodes in all — and is intended to tell the automaker’s side of the story about how it needs to "change or die. The films will be promoted online only — no traditional media buys — through paid search advertising on Google; other websites, including CNN; and a link on fordvehicles.com. "

Here is their introduction video that I of course got by copy and paste the code directly into this post

I think it can be a good initiative if the action is honest. So let see the evolution in few weeks and how people reacts.

More and more advertisers will have to change their way to communicate and offer more interactive content and services. Internet is the perfect media for that, and I hope more and more brand will understand. Then, it’s also agencies responsibility to educate brand to show them what can Internet offer.

Vincent

How startups go global - from Business2.0

"Micro-multinationals are designing new corporate cultures and processes to compete in an increasingly global economy. Bound together by broadband and jet planes, they’re startups all the same, run with the same fervor and energy as any garage-born company.

This is not offshoring as the term is commonly understood, although it is an outgrowth of it. From the get-go, micro-multinationals open up shop and recruit skilled workers where it makes sense to do so. Are the ace coders in Estonia? Hire ‘em. The COO would rather live in Sydney than Sunnyvale? So be it.

In short, these are true distributed companies; they’re not merely handing off the scut work to overseas electronics sweatshops. "This is core stuff, very advanced technology," says Vast CEO Naval Ravikant, a co-founder of Epinions. "We are building a company in a way that wouldn’t have been possible even two years ago.""

Increasingly, teams are working accross continents and using not just the cost savings but the talent advantages of distributed teams. We are increasingly living in a networked village.

Jonathan

PodShow+ is nearing release. Not entirely sure what it is - i’ve found it pretty hard to get any information on it, not sure why, but I suppose all will be released very shortly. Certainly Adam Curry appears to have shaved his beard off at last!

technorati tags:podcasting, podshow, network, podsafe

Blogged with Flock

OK, so this isn’t a comment on Graduate Recruitment sites like Jonathan’s post before, but it is a graduate recruitment site, but just happens to be one for an agency close to home!

TEQUILA\ London have published a new web site to grab the attention of the recently graduated and bring them into the agency fold.  They’ve created a web site specifically for this, which is hosted off the back of the existing tequila-uk site (and accessed via the link in the careers section if you don’t want to go via the direct link!).  here’s their official blurb, but if don’t want the marketing hard-sell, go see the site for yourself!

http://www.tequila-uk.com/graduate

OPEN QUOTE:

We’re TEQUILA\: the UK’s top-ranked relationship marketing agency, a TBWA\ Worldwide company and a member of the Omnicom group.

And we’re different. We live by DISRUPTION\, a philosophy that enables us to create refreshing, inspired thinking and bigger and better results for our clients.

So what does this mean to you?

We’re looking to recruit one-offs. What you’ve studied is not important – we’re simply looking for people who think differently.

We’d really like you to have a look at our microsite - www.tequila-uk.com/graduate

We think we’ve got something you’ll be interested in.

technorati tags:graduate, recruitment

Blogged with Flock

I love The Puppini Sisters and their website is extremely well done. But the site doesn’t yet allow me to buy the cd/download or link to other websites that do. Seems such a pity but lots of sites do this and it seems such a pity. The Internet is for sales!

The digital marketing industry has a terrible record with graduate recuitment. Most agencies only ever hire people with minimum 2 years experience. Of course this means that there is a limited number of young professionals available for all. Everyone complains about the lack of talent but no-one does anything about it. Recruit more graduates and train them! It seems simple so why are so few agencies doing it.

Here’s a digital graduate recruitment site with a fresh angle

Jonathan