How startups go global - from Business2.0
"Micro-multinationals are designing new corporate cultures and processes to compete in an increasingly global economy. Bound together by broadband and jet planes, they’re startups all the same, run with the same fervor and energy as any garage-born company.
This is not offshoring as the term is commonly understood, although it is an outgrowth of it. From the get-go, micro-multinationals open up shop and recruit skilled workers where it makes sense to do so. Are the ace coders in Estonia? Hire ‘em. The COO would rather live in Sydney than Sunnyvale? So be it.
In short, these are true distributed companies; they’re not merely handing off the scut work to overseas electronics sweatshops. "This is core stuff, very advanced technology," says Vast CEO Naval Ravikant, a co-founder of Epinions. "We are building a company in a way that wouldn’t have been possible even two years ago.""
Increasingly, teams are working accross continents and using not just the cost savings but the talent advantages of distributed teams. We are increasingly living in a networked village.
Jonathan