Calling themselves the "World’s first new marketing company" a new multinational agency called Crayon has held a launch event to announce their arrival in both real life and Second Life simultaneously.
Stating in their press release, Crayon founder Joseph Jaffe (author of Life After the 30-second Spot), claims "The world has changed, but marketing, advertising, and public
relations have not,… There is no question that
the influence organizations can achieve through traditional marketing,
advertising and PR is fading fast."
Using their new Second Life office as the global operations hub, and running in the real world out of Massachusetts, New York, Connecticut, California and England (small place that England is of course -why do Americans always do that?!), Crayon will focus on providing their clients with services revolving around what they have decided to call "new marketing" including blogs, podcasts, RSS and wikis, experiential marketing, long form
content, consumer generated content, open-source marketing, virtual
worlds, gaming, mobile, and non-paid media digital solutions.
Slightly dodgy title aside (I mean, come on! Haven’t we spent the last ten years trying to get "traditional" people to take us on board as digital marketing rather than "new media" and accept us as a real part of the marketing mix without adding "new marketing" into the fold as well?) I suppose this does highlight the fact that a lot of what we’re working with now as digital marketers really hasn’t been done before - and the whole paradigm shift from broadcast, to request, is the exciting thing - and it looks like Crayon know this.
Crayon can be found on the web (apparently so 2005!) at http://www.crayonville.com/ and in second life on an island of the same name, crayonville. Their press release can be found here.
Howard
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October 31st, 2006 at 2:19 pm
noo media second time around. I like the use of the “mail to” tag as the contact us feature, nothing new marketing about that.