What kind of problem are you trying to solve?

You are going to have to click on this image to expand and read it without a magnifying glass.

I just found this on a blog called Thinking and Making and found the distinction between the different types of online design and the problems that each tries to solve interesting. I say interesting but what I enjoyed is the distinction between Big IA and little IA. I am thinking that the interface and experience design issues seem undervalued here compared to the Big IA or Technical Architect sounding system design.

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The interaction is the User Experience,  and I guess by Goal oriented design we are looking at User Goals. So by examining System Problems as separate to the user goals in my mind we are looking more at the business goals and objectives here.
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