One of the things I come across often in my job is having to explain to people who aren’t completely familiar or comfortable with "digital marketing" that it’s way more than just web sites and emails.
A lot of the time, when you say something like "it could be a web site, or it could be a whole lot more" it simply confuses people and makes them even more cautious around the medium.
The problem is there is simply so much out there making up the "Digital Ecosystem".
To help illustrate this we’ve begun to use this diagram to show all of the possible iterations that can and often do happen in an integrated digital campaign. This isn’t an exhaustive list by any means, but it gets the point across whilst helping to educate people to all of the different possibilities.
Note, this diagram is almost intentionally confusing and scary!
Howard
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April 23rd, 2007 at 10:49 pm
I’m a noob so don’t be cross with me (*smile*). Looking at the diagram, I’m curious why you’ve organized it in three rings. Are you saying that groupings in the outer ring are more tangential to the campaign and those closer to the centre are more directly relevant?
It’s a cool diagram anyway.