Adventures In Digital Marketing

I’ve been a big fan of the beautiful line rider app since it first came out and had a huge explosion of video content on youtube, some of which is really impressive (of which the best has to be the great Jagged Peak Adventure).

I tried making my own videos, but the poor little guy just kept wiping out - a bit like me snowboarding in real life.

And since it came out I thought it would make for a great ad online, but I could never work it in.

Well, looks like someone managed to persuade adidas as they’ve got an overlay execution out entitled Line Runner, which works on the same principle and allows you to draw over the page (link goes to banner blog).

Now, arguments on whether overlays are just plain intrusive or not, it’s a nice enough execution, but for me it lets itself down as the action of the runner simply isn’t fluid or nice enough.  Compared with the real line rider, where the physics were the big pull, it feels clunky and awkward.

Still, it’s a nice enough execution.

Howard
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