This new Dove ad from Ogilvy Canada is the follow up to the very successful evolution ad – winner of the Grand Prix at Cannes. I think it manages to follow up a very difficult first act by hitting hard. It has lots of shocking plastic surgery images as well as disturbing of binging and purging. The campaign is to support the Dove self-esteem fund. The tag line "Talk to your daughter before the beauty industry does". is a nice dialogue opener. The casting and execution here are just perfect.
The atmospheric music is by a UK band called Simian, now known as Simian Mobile Disco.
Jon
October 9th, 2007 at 4:21 pm
that’s fantastic. really. brought a tear to my eye (but then I am a bit too soppy at times)
H
October 28th, 2007 at 1:23 am
Wow. This is my first time hearing of the Dove Campaign. It is quite powerful and subtlely promotes its brand. This is a great way for Dove and many other consumer product companies to stay above the competition.
Have you seen the Crescent Heights series sponsored by Tide detergent? It’s an Online Series that I saw from another blog. Check it out! http://www.tide.com/gotv/index.html