UPS, the global logistics and shipping company, are running a campaign in print (tube posters) to promote their new tracking widget.
The campaign features a cute cartoon character, imaginatively called "Widget" who sits on your desktop and helps you track your orders.
Whilst I am extremely happy to see another large company launch a widget campaign, it worries me that they opt to do it for PC only. Hence, I can’t tell you what it does because I am a Mac fanboy.
Why would you not do it for Mac as well? If you opted for the Yahoo! widget engine, or even doing it natively in dashboard as well as for windows, you’d cover off a lot more bases with your audience.
A+ for launching a widget guys.
C- for not doing it in a logical multi-platform manner.
Howard
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