Orange are pushing up a new web site to build on their "unlimited" bundles brand theme.
The site, which appears to be from Poke and via Ian Tait of the great blog CrackUnit, is itself never ending, running vertically for as long as you would care to scroll.
And believe me, it appears to be just that - never ending - as I tried to scroll for five mins or so and got nowhere (probably says something about my state of mind!)
beautifully crafted with some lovely illustration, the site’s authors state that it’s…
"Crammed full of fun stuff and lots of surprises. Some are online, some
are mobile things. But all of them demonstrate the notion of
‘unlimited’."
Ian, in his post, goes on to say…
"it’s one of those sites which is really about exploration and experience."
And it’s great. It really is fun to play with and it makes people interact directly with the brand in probably the most literal way I’ve seen in a long time.
I’ve always had my reservations about sites which don’t have clear and concise navigation - which make the user hunt around for the content they really want to get to - but I feel that in this case, the navigation probably is the content - and the whole point of it is to just play around and get lost in the weird illustrative world it provides.
As well as just being a good looking piece of creative, it has excellent social network and tools integration, something we are seeing more and more of from brands, but it’s still not everywhere so it’s a pleasure to see Orange and Poke embracing this trend. Facebook, StumbleUpon and Del.icio.us are all represented to the full.
There’s also good widget integration, with countless embed codes for all sorts of little widgets. Like this one…
It’s certainly going to get orange a hell of a lot of PR about it in the blogosphere and beyond - so I’d count that as a success in itself in terms of brand awareness.
Good work Ian and team (I like the trees btw!)
Howard