Adventures In Digital Marketing

I hate twitter. Ever since I first heard about it; I thought it was the most pointless, self-obsessed, pathetic thing ever. Who has the time to constantly monitor this much information. It makes sense if you are following a terrorist, criminal or cheating spouse, maybe.

I have quite strong feelings on this because I have tried and failed to get it. I like my status updates on Facebook. It is one of the first things that I check when I go to the site. Now status updates are pretty much the same as twitter. So, I think the reason I don’t get it is it needs to be integrated into something else: my mobile contact list.

And, for some reason I can never import my contact list from Gmail.

Jon

Anyway, I am trying twitter one last time under jmulvihill if you feel like enlightening me.

Thanks to Wongo at Goodby Silverstein

Wii fit seems like yet another great wii game. It comes with a body mass index scales and lots of yoga, tai chi and core training type goodness. I am going to order mine today!

Jonathan

In this months revolution magazine (which incidentally seems a better read than usual - have you guys changed some stuff around at revolution towers?) john Owen, planning partner at dare, comments that “online marketers have succumbed to an attack of generosity” and that a rash of campaigns involving various product and physical world integrations (ie giving stuff away for free) show that for a modern marketing mix product or sales promotion “ideas like these are now central to the marketing effort”.

I couldn’t agree with him more on this and it makes me happy to see a comment in an industry print mag along those lines.

I’m working very hard to tie together the seemingly disconnected worlds of product and digital and am, I think, making good steady progress, but don’t be fooled - it can and often is a hard slog.

Consumers don’t live in bubbles - we all know and respect that. But often the promotional side of things is seen as a poor relation to it’s trendy cousin digital - it shouldn’t be like that.

What interests me is tying these two together more and more and making them work with and around each other to create fully integrated campaigns.

John adds that perhaps in a past life “this stuff would have been classified as sales promotion or brand activation”.

I personally think they still are john and that actually it’s being realised more and more in the traditionally offline and plastic “gift with purchase” SP worlds that digital is a key component of those kind of marketing campaigns rather than the other way around.

Howard

What do you use to organise your thoughts? MindMapping and MindManager allow you to do some pretty nifty stuff on a PC but there are lots of great tools and resources available. Bootstrapper has a list of 100 tools, resources, blogs, articles and everything else you might need to mind map like a pro.

Jon

Some of my colleagues at Boxer, sister agency of TMSW (where I work) in Birmingham, have started a new blog called "Soak It Up"

In their own words…

"Soakitup is our blog and our way of talking to the world. We are based
in Birmingham UK and will be posting stuff that we are thinking about,
stuff we get up to and stuff that we like."

Good work guys - make sure you keep it up! Nothing worse than a non-updated blog :D  hehe *cough*

Howard
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ps - more adventuresdm posts coming soon - if I can get Jonathan to type anything!