Adventures In Digital Marketing

the blog of Charlene Li, as well as a blog for her book Groundswell,

Uses a lot of words to basically highlight that a lot of offline people seem to think digital isn’t all we crack it up to be. No surprises there then! What he should really be saying is that advertising is broken - not digital advertising

The excellent online promotion Spot The Bull is back for a second year. I loved this last year, and I love it again now. Excellent work.