Adventures In Digital Marketing

So, here’s something to think about. Something Gray and I were discussing last night.

If a few banks collapsing (ok, there’s more to it than that, but go with me)…

If a few banks collapsing can cause the global financial system to go into meltdown.

What would happen to the model that most of ad land works to if a few major TV networks were to go down?

What if NBC goes bust?

What if ITV goes bust in the UK?

All that inventory disappears, and suddenly TV advertising doesn’t exist?

might sound far-fetched I know.

But then, no one thought that banks could go bang overnight until a few weeks ago did they!

I am working on an update to a work based wiki and I was wondering how many people currently use something similarly wiki based for:

• Information sharing
• Project team collaboration
• As a knowledge base for case studies, templates and more
• As a forum for questions and answers

The big question, of course, is how to encourage participation? I’m thinking that the build it and they will come approach is not going to take off.

Jon

Digital creatives! Please, hear my plea…

If I see one more outdoor digital execution in an underground station featuring different people “going up” the escalator – as if, ho ho ho, they’re actually on it with you, I think I’m going to have to throw myself in front of the next train.

come on! can’t anyone think of something more creative than the old escalator trick?

it’s a great new space – use it people!