I’ve said this in a few places now, but since Gareth Jones took the helm at Revolution mag it’s come on in leaps and bounds.
This month is nothing different, and there are a couple of really interesting articles in it I think you should read.
The first is the cover article and is about the rise and rise of advergaming – something very close to my heart as a digital marketing fan and an avid gamer. Atari feature, and if what I am hearing around town is true, they’re trying to lead the way in the online distribution of content and ove it away from a physical distribution model.
The second is about something else I am really looking into a great deal right now – Augmented reality – or placing 3D objects, models, videos and a whole host of other “content” into a physical space using digital technology. I really think this will have big impacts for out-of-home digital marketing, especially that which gets closer to the point of sale and the retailer/consumer environment.
both can be found on the revolution website at these links:
Game Invaders: http://www.revolutionmagazine.com/news/features/892992/Game-Invaders-loading-please-wait/
Reality Check: http://www.revolutionmagazine.com/news/features/893226/Reality-check/
