Verizon CMO, John Stratton, thinks IPTV will change the game for big agencies
Interesting little video snippet over on the adage website, in which the Verizon CMO, John Stratton, says that the thinks tht the agencies that will get the digital, interactive TV, future of advertising will be the smaller, more nimble, digitally minded and DM minded agencies rather than any large ad houses. He sees TV playing a big part in this, taking over as a kind of interactive hub, and as the very nature of TV changes so too will the nature of advertising – and whilst he thinks it may still look like the old broadcast medium we all know and “love”, it’ll actually be different and it’s that subtle different that most creative, technically accomplished, agencies will be able to grab hold of and thrive with.
Wow! Great stuff John – coulnd’t agree with you more – although maybe the larger agencies can do this too – it’s just about whether the people in those agencies can think in a way that’s on a par with the smaller agencies, and introduce process and ways of working and getting stuff done for their clients that will allow them to be just as quick to react and adapt to new ways of doing things.
Well worth checking out the video below.
http://link.brightcove.com/services/link/bcpid1370868150/bctid20170635001
Howard
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