Dec 22
Find your nearest pint of the strong stuff with this AR app for iPhone

Find your nearest pint of the strong stuff with this AR app for iPhone

Augmented Reality apps are obviously popping up left, right and centre, and I’m yet to truly see if people actually use them and they’re more than our industry beating itself off yet again over a new technology – and I know, i’ve posted a lot about them previously and I do like them a lot myself – maybe I am just envious as I’ve not persuaded a client yet to take up the AR challenge :)

Anyway, latest brand on the scene is your favourite male binge drink for the discerning “Beer Connoisseur” (watch the vid and you’ll get that) Stella Artois with it’s app allowing you to directly find the nearest bar that sells Stella.  Surely over here in the UK it’s a no brainer anyway as most pubs seem to serve it and, I am guessing from a UK point-of-view if they don’t you’ll happily switch over to Kronenbourg at the drop of a hat.  But in the US it’s a different thing, and I know from personal experience with my good mate Bill over at Hot Topic that Stella doesn’t have the wife beater image that it so desperately wants to shift but can’t over here in the UK.  Plus, it’s a major import so it’s not in every pub unlike the usual buds and MGD etc…

Nice looking app, good user interface, but how many of us are going to be able to walk in a straight line down the street, let alone carry an AR iPhone for directions, after the first six pints of the stuff?

Howard


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Dec 17

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Dec 11

Digital Wales: A Google MapAs some of you may or may not know, I recently left the sunny shores of London for the green and pleasant land that is Wales, returning to my roots but taking my digital mindset with me for the classic “lifestyle move” cliché that is the late-thirties with kids moving to the country thang.

So, I ceased being Head of Digital Marketing at The Marketing Store, London, and became Director of Digital Marketing at Sequence – a full service digital marketing agency based in Cardiff.

So, it’s all going well, and I am enjoying it very very much, but one thing bugs me.

I don’t know much about our peers in the area, who they are, what they do, or indeed much about any “digitally minded” agencies in the area, let alone Bristol, Bath and beyond.

Now, this is my fault, I know this, because for the past 13+ years I’ve been looking inwards and had a very London-centric point of view. In fact, I probably know more about the agencies in New York or San Francisco than Cardiff.

So, to help with this, and to, quite literally, put digital agencies, businesses, and in fact anyone who works within the internet field in one way or another “on the map” i’ve created a google map, entitled Digital Wales, and started to place pins in it.

I can’t claim this is an original idea, and in fact I got the notion to do it when reading about the Silicon Roundabout map that was created by Dopplr’s Matt Biddulph a wee while ago – and I thought his map, now being managed by Wired.co.uk magazine, was such a good thing I wanted one to help me, and hopefully others in Wales, have a single resource for our own part of the UK.

My map is on this URL and has been handily included in this post for you to persude and, very important, edit!

Yes, you too can place pins and stick your own company, or anyone else’s you think should be mentioned, on the map to help me grow it as a resource for us all.

I’ll give it a while and see how it’s going, and hopefully we can develop a map which will be useful to all of us.

That’s it for now.

Thanks (or should that be Diolch?)

Howard