Find your nearest pint of the strong stuff with this AR app for iPhone
Augmented Reality apps are obviously popping up left, right and centre, and I’m yet to truly see if people actually use them and they’re more than our industry beating itself off yet again over a new technology – and I know, i’ve posted a lot about them previously and I do like them a lot myself – maybe I am just envious as I’ve not persuaded a client yet to take up the AR challenge 
Anyway, latest brand on the scene is your favourite male binge drink for the discerning “Beer Connoisseur” (watch the vid and you’ll get that) Stella Artois with it’s app allowing you to directly find the nearest bar that sells Stella. Surely over here in the UK it’s a no brainer anyway as most pubs seem to serve it and, I am guessing from a UK point-of-view if they don’t you’ll happily switch over to Kronenbourg at the drop of a hat. But in the US it’s a different thing, and I know from personal experience with my good mate Bill over at Hot Topic that Stella doesn’t have the wife beater image that it so desperately wants to shift but can’t over here in the UK. Plus, it’s a major import so it’s not in every pub unlike the usual buds and MGD etc…
Nice looking app, good user interface, but how many of us are going to be able to walk in a straight line down the street, let alone carry an AR iPhone for directions, after the first six pints of the stuff?
Howard
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