- RT Marketeers plan 20% cut to DM and divert funds into soc-med marketing says Alterian research http://tinyurl.com/yh5cekp #socialmedia #sm2 #
Powered by Twitter Tools
Powered by Twitter Tools
Powered by Twitter Tools
Powered by Twitter Tools

Find your nearest pint of the strong stuff with this AR app for iPhone
Augmented Reality apps are obviously popping up left, right and centre, and I’m yet to truly see if people actually use them and they’re more than our industry beating itself off yet again over a new technology – and I know, i’ve posted a lot about them previously and I do like them a lot myself – maybe I am just envious as I’ve not persuaded a client yet to take up the AR challenge
Anyway, latest brand on the scene is your favourite male binge drink for the discerning “Beer Connoisseur” (watch the vid and you’ll get that) Stella Artois with it’s app allowing you to directly find the nearest bar that sells Stella. Surely over here in the UK it’s a no brainer anyway as most pubs seem to serve it and, I am guessing from a UK point-of-view if they don’t you’ll happily switch over to Kronenbourg at the drop of a hat. But in the US it’s a different thing, and I know from personal experience with my good mate Bill over at Hot Topic that Stella doesn’t have the wife beater image that it so desperately wants to shift but can’t over here in the UK. Plus, it’s a major import so it’s not in every pub unlike the usual buds and MGD etc…
Nice looking app, good user interface, but how many of us are going to be able to walk in a straight line down the street, let alone carry an AR iPhone for directions, after the first six pints of the stuff?
Howard
–
Powered by Twitter Tools
Powered by Twitter Tools
Soooo Google Wave was released this week to about 100,000 people apparently.
Still waiting for my invite but I am assured it’s on it’s way and they’re just batch delivering them – fingers crossed.
So, until it turns up and I can go over it with a fine toothed comb, here’s a video from who people who built it.
and it’s only 7 mins long!
Result
Howard
–
World seems a buzz with the news Internet adspend overtook tv for the first time. Haven’t we been saying it would happen for a while now?
Nokia enters the Atom-powered netbook arena with their new 3G labelled device packing all the usuals as well as but in 3G wireless and A-GPS – pretty nice looking too!
very nice piece of motion graphics being used for the launch which you can see below.
H
–