http://www.adventuresdm.co.uk some Thoughts about digital marketing and online advertising Wed, 27 May 2009 13:00:07 +0000 http://backend.userland.com/rss092 en Something I've discussed before here, but the connected TV concept being pioneered by Yahoo!, from their widget platform, working with the likes of Samsung and Sony, is starting to hit the mainstream. Case in point - Sony's new range of TVs have a user interface which will be very familiar to ... http://www.adventuresdm.co.uk/archives/2009/05/sonys-new-tvs-bring-yahoo-widget-content-to-the-masses.html I've seen more and more brands dipping their toes into twitter for use as a sales promotion channel lately. Brands have been on twitter for quite some time now, as well all know, some having good success, and others not doing it quite as well as they could, but what we've ... http://www.adventuresdm.co.uk/archives/2009/05/twitter-as-a-sales-promotion-channel.html Recently I keep coming up against a seeming growing obsession with proposing TV ads as legitimate content for digital communication. It burns me up. I see it in retail stores, on tube media, online and more recently I've been exposed to lots of situations where in the process of proposing digital ... http://www.adventuresdm.co.uk/archives/2009/05/digital-screen-content-tv.html [caption id="attachment_546" align="alignleft" width="300" caption="uber-trendy microblogging platform of choice, twitter, is making a reality TV show featuring both "real users" and celebs."][/caption] So, this is an interesting one. Reuters is reporting that Twitter, golden child of the internet new world order, home of the Twitterati, is making moves towards one of of ... http://www.adventuresdm.co.uk/archives/2009/05/is-twitter-the-savour-of-reality-tv.html GridIron Software - Flow ... http://www.adventuresdm.co.uk/archives/2009/05/links-for-2009-05-21.html My colleague Adam (@adamkintore on twitter) worked with his flatmate on this video for the Cannes Lion Oxfam competition. The competition is live right now on YouTube , the client is Oxfam and it is meant to encourage you to sign a petition to be presented at the UN Climate Change ... http://www.adventuresdm.co.uk/archives/2009/05/oxfams-cannes-lion-youtube-competition.html My colleague Ben pointed me towards this really good presentation on slideshare called "Promotions 2.0 - The Future of Interactive Marketing". As someone who works in both digital and heavily in sales promotion right now, I find this particularly interesting, and whilst the content isn't necessarily going to blow anyones mind ... http://www.adventuresdm.co.uk/archives/2009/05/great-presentation-on-the-future-of-promotions.html At FOWD 2009 year, Microsoft were again a lead speaker. In 2008 we were (ahem) treated to a very loooooong and verbose demo of SIlverlight, which I think crashed at one point. Unperturbed Microsoft returned to FOWD 09 with a slot entitled Watchmen, having been demoing Microsoft Surface in the lobby ... http://www.adventuresdm.co.uk/archives/2009/05/microsoft-massacre-surface-and-watchmen-too.html Digital Dads new blog for all of us who are both digital natives and fathers, be that recently or ... http://www.adventuresdm.co.uk/archives/2009/05/links-for-2009-05-05.html I heard something yesterday that I just can't buy into. Ok, caveat - I heard a LOT of things yesterday that I have trouble buying into, but this one is the only one that's interesting and challenges my way of thinking (the other one seems just plain stupid and whilst it ... http://www.adventuresdm.co.uk/archives/2009/05/learn-from-print-dont-wish-you-were-doing-it.html